Use of Google Analytics is not #GDPR compliant according to the Austrian DPA. Other EU #Privacy authorities including the Dutch are doing their own research. It might be wise to start looking into an alternative for Google services.
https://noyb.eu/en/austrian-dsb-eu-us-data-transfers-google-analytics-illegal
https://noyb.eu/en/austrian-dsb-eu-us-data-transfers-google-analytics-illegal
Austrian DSB: EU-US data transfers to Google Analytics illegal
In a groundbreaking decision, the Austrian Data Protection Authority has decided on a model case by noyb that the continuous use of Google Analytics violates the GDPR.noyb.eu
WildEagle
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