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Use of Google Analytics is not #GDPR compliant according to the Austrian DPA. Other EU Privacy authorities including the Dutch are doing their own research. It might be wise to start looking into an alternative for Google services.
https://noyb.eu/en/austrian-dsb-eu-us-data-transfers-google-analytics-illegal

Austrian DSB: EU-US data transfers to Google Analytics illegal

In a groundbreaking decision, the Austrian Data Protection Authority has decided on a model case by noyb that the continuous use of Google Analytics violates the GDPR.
noyb.eu
#GDPR
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MagicLike 💙💛
MagicLike 💙💛
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https://mastodon.social/@MagicLike/107666238182498031

MagicLike (@MagicLike@mastodon.social)

Because Google Analytics is now likely to be banned in the EU, I have a great and more privacy-friendly alternative here: https://umami.is "Umami is a simple, easy to use, self-hosted web analytics solution.
Mastodon

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