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I enjoy watching the mix of athletes from different countries at the US Open, and I also admire the fact that the tournament is celebrating 50 years of equal pay. That said, the branding has gotten a bit out of control.

#usopen #advertising #sports #marketing #latecapitalism #cartoon

in reply to Jen Sorensen

The 10-second picture-in-picture advertisements during the play of the game are especially weird and unwelcome.
in reply to Jen Sorensen

One of the reasons I gave up watching and supporting sports many years ago.
in reply to Jen Sorensen

Minor league baseball in my town is like this. "This pitcher change is sponsored by..."
in reply to bettybarcode (she/her) 🚲

@bettybarcode Oh no, not the minor leagues too! Someone else just mentioned that the SF Giants have a a Jiffy Lube pitcher change.
in reply to Jen Sorensen

Yep, a relentlessly commercialized experience in the minors, too.
in reply to Jen Sorensen

I can't wait for little recordings elsewhere in complex
"This toilet flush sponsored by Clorox"

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