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When a company pledges to ‘plant a tree,’ tell them you prefer they help ‘protect a forest.’
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Sheril Kirshenbaum
@Hoodedman And old forests store carbon, support healthy soil structure & prevent erosion. #climatechange
in reply to Sheril Kirshenbaum

When a company commits to planting trees, I smell greenwashing. 😆

Not always, but to be safe I think wrong, then I always have time to change my mind. 😁 😉

in reply to Sheril Kirshenbaum

so do you have any tips on where to send money to help protect old forests?
in reply to Sheril Kirshenbaum

also yes there is a huge amount of greenwashing and paying someone to plant a tree does not give you a free pass to continue as you are - but this also smells like a false dichotomy, can't we do both? at the rate we have/are losing forests we also need to plant new trees, I think 🌳
in reply to Sheril Kirshenbaum

that looks like the Henry Cowell Redwoods, one of my favorite places on Earth 🥰
in reply to Sheril Kirshenbaum

we try and do a bit of both (and more) at Mossy Earth 😀
in reply to Sheril Kirshenbaum

where I work does both by working with the UK Woodland Trust (and yes it’s real trees that people have visted - https://forest.biologists.com).
This entry was edited (5 months ago)
in reply to Sheril Kirshenbaum

Protecting forests is great, but one greenwashing strategy is to sell the protection of the same forest over and over again. I don’t know how we distinguish that from real protection efforts.
in reply to Sheril Kirshenbaum

@shaundon I taught Science and Math in a girls' Harambee school in Kenya 1984-86. One side project was I helped organize and plant 3000 Eucalyptus trees to combat deforestation and soil erosion. It is possible to do both protect and plant new trees. Moreover, built a 20 loaf wood fired oven and taught how to bake bread. EVERYTHING has a #lifecycle

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