a capitalist would look at the doujin art scene that has sprung up around Touhou, encouraged and cultivated by its author with his permissive licensing, and say that, despite ZUN being famous/beloved and easily making enough to live off of, that he's a failure, as he hasn't turned Touhou into a paperclip maximizer

but if your goal is the enrichment of culture and the arts, upholding storytelling traditions and inventing new ones, of inspiring and bringing together the next generation around a shared medium, then Touhou and ZUN have succeeded beyond all expectations, in its own niche way

capitalism is a thought-terminating cliche that cannot fathom people valuing things other than monetary growth, and actively seeks to harm those who do