#News: Making clever climate 🔥🌊🌳 comparisons over time increases public perception of #climatechange impacts. This approach could be key to breaking through #climate apathy. #SciComms #ClimateAction #Comms #Campaigns sciencedaily.com/releases/2025…
How to break through climate apathy
A new study finds that presenting the same continuous climate data, such as incremental changes in temperature, in binary form -- such as whether a lake did or did not freeze in the winter -- significantly increases people's ability to see the impact…ScienceDaily