Skip to main content


When you search for “mastodon” in the iPhone App Store, the top result is an ad for Truth Social #enshittification
in reply to Micah Lee

It's a shame there is seemingly nothing you can do as the app owner to stop this. Maybe buying your own ad for your own keyword, but we don't have money to spend on that.
in reply to Eugen Rochko

@Gargron yeah. Apple selling ads that appear first when people search for the name of your app is unethical, and also just makes the experience of iPhones worse
in reply to Eugen Rochko

@Gargron
Is Mastodon a nonprofit 501(c)3? If yes, Google Ads will give you $250 in ads every month.
in reply to Eugen Rochko

@Gargron From my point of view (I’m not a lawyer, just a regular user), I consider it a form of misleading advertising. It's one thing to search for "social" and see other sponsored social networks appear first, but if I specifically search for the word "Mastodon" and they show something that isn’t Mastodon, it’s an attempt to bypass the user’s choices. It would be different if they said, "You might also like..."
in reply to Eugen Rochko

@Gargron > Maybe buying your own ad for your own keyword

That is usually the practice that most of my clients use. It's terrible to spend money on your own organic search, but that's how it works. 🤷‍♂️

in reply to Eugen Rochko

@Gargron
>> Maybe buying your own ad for your own keyword, but we don't have money to spend on that.

Based on Truth Social's financials and stock prices they might not have the money for that soon either. 🙂

in reply to Eugen Rochko

@Gargron maybe starting to giving massively bad reviews …
At least in my country mastodon is listed ok 😀
in reply to Eugen Rochko

you could view this incident as a PR opportunity, and write about it in the blogosphere, in terms of ethics, capitalism, post-twitterism, enshittification, and all what attracts Target Mastodon users. This would work as a positive story about Mastodon because the user bases are practically diametrically opposed.
This entry was edited (2 months ago)

Lo, thar be cookies on this site to keep track of your login. By clicking 'okay', you are CONSENTING to this.