"Ambiguous one-word journal titles are a MDPI trademark (“Foods”, “Plants”). In the spirit of “if you can’t beat ’em, join ’em”, Springer Nature has launched a series of journals, the “Discover” series, with near-identical names (Discover Food, Discover Plants).
(...) You can try it yourself in our “Guess Who Is Who” mini-game (...)
Why? How? And let’s ask the most important question of all: who will this benefit? It’s certainly not the authors."
the-strain-on-scientific-publi…
Springer Nature Discovers MDPI – The Strain on Scientific Publishing
Home page for the paper ‘The Strain on Scientific Publishing’ by Mark A Hanson, Dan Brockington, Paolo Crosetto and Pablo Gomez Barreirothe-strain-on-scientific-publishing.github.io