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With so much speculation around what silly nickname Donald Trump will call Ron DeSantis, I wrote about associative learning & the psychology of name-calling along the campaign trail - and why it can be a surprisingly effective strategy. https://sheril.substack.com/p/ron-desanctimonious-and-the-psychology #science #politics #news

“Ron DeSanctimonious” and The Psychology of Name-Calling on the Campaign Trail

Why Donald Trump's snarky nicknames stick - and undermine his rivals.
Sheril Kirshenbaum (Unelected Representative)
#News #politics #science
in reply to Sheril Kirshenbaum

Grandma Bates
Grandma Bates
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The associative learning aspect is clearly effective, and it was obvious at the time it was working. The mystifying part is why all the other candidates ignored it and pretended like it was not happening to them.

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