My latest in Puck on #TikTok & a possible ban:
"It’s risky to build on someone else’s property. Ownership of our data, social graph, and financial relationships has great value. How many times do we have to lose our followers on a social network to realize they were never ours? Unless we have a way to reach them outside the walled garden, such as an email address, mobile number, or credit card number, then they belong to the garden, not to us. We’re just sharecroppers."
https://puck.news/tiktok-on-the-clock/
"It’s risky to build on someone else’s property. Ownership of our data, social graph, and financial relationships has great value. How many times do we have to lose our followers on a social network to realize they were never ours? Unless we have a way to reach them outside the walled garden, such as an email address, mobile number, or credit card number, then they belong to the garden, not to us. We’re just sharecroppers."
https://puck.news/tiktok-on-the-clock/
TikTok on the Clock
What happens to the creator economy if the world’s most important new social platform is banned in the United States? We may be about to find out.Baratunde Thurston (Puck)