Hey #believeinfilm friends,

Leica has had a rough weekend on Threads after an attempt to romanticize their gear more than the community could handle.

It's pretty wild, and the story is still developing.

I wrote about it here: analog.cafe/comments/m8yj

#filmphotography #photography #leica

Commodity fetishism lands Leica in hot water on Threads.

The brand drew fire to its social media account of over 96 thousand followers today with a post that romanticized ownership of their gear more than their followers were willing to take: #editorial.

^{www.analog.cafe}