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#News: Making clever climate 🔥🌊🌳 comparisons over time increases public perception of #climatechange impacts. This approach could be key to breaking through #climate apathy. #SciComms #ClimateAction #Comms #Campaigns sciencedaily.com/releases/2025…
How to break through climate apathy
A new study finds that presenting the same continuous climate data, such as incremental changes in temperature, in binary form -- such as whether a lake did or did not freeze in the winter -- significantly increases people's ability to see the impact…ScienceDaily
#News: 🧠 #Research reveals that thinking about the future and writing a letter to a child in the future motivates #climateaction and boosts engagement with environment. #BehavioralScience #Campaigns #SciComms #Comms 🌴🩸🚜🔥⛔️ #Boycott4Wildlife
sciencedaily.com/releases/2025…
sciencedaily.com/releases/2025…
What behavioral strategies motivate environmental action?
A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the future, are the most effective ways to motivate climate action.ScienceDaily