Apple's new iPad ad hasn't gone down well with creatives, according to @AxiosNews. The commercial showed a massive hydraulic press crushing musical instruments, arcade games, cameras and paint cans, and reopening to reveal just an iPad. "I'm definitely the target audience for the new iPad Pro but this ad is tone-deaf and insulting to artists of every kind," wrote cartoonist James Kochalka on X. "We think of our tools with reverence and respect, and enjoy a healthy dialogue with them. Our tools are like trusted companions on the journey of art." Here's more.