Slay the #Cyberdemons. Personal unorganized boycotts might not "work" if we intend to cause a big change quickly, but they do add value to your life by 1) depriving your opponents of your hard-earned money, 2) by depriving your opponents of data-derived profits, 3) by financially rewarding the competitors who provide products or services that align with your values, 4) by requiring you to re-evaluate whether you really need certain things and then thinking creatively to find a solution to your needs while living by your values wherever possible, and 5) by setting an example for others to follow. Naturally, there are times where we must pay a toll to cross that bridge, but in most cases there are alternate routes if we're willing to swim.