The hashtag is simple, a metaphor for the last 40 years of #Neoliberalism, which is a political and economic #ideology that emphasizes the importance of free markets, deregulation, and minimal government intervention in the "economy". Over the last four decades, this ideology has shaped the policies of many countries, leading to a shift toward globalization, privatization, and a focus on maximizing profits.

In their view, the political system is driven by a destructive #ideology that prioritizes short-term gains over the well-being of future generations and the environment.

They argue that this approach is unsustainable and will lead to the collapse of ecosystems, mass extinction of species, and severe impacts on human societies, such as food and water shortages, displacement, and conflict.