Arizona Iced Tea founder explains why he will never increase the $0.99 price of his tea:

“We’re successful. We’re debt-free. We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for their drink? Maybe it’s my way to give back."

"Imagine not chasing endless growth and squeezing your staff & customers endlessly. Imagine not chasing endless growth and squeezing your staff and customers endlessly"

What a concept..

#respect #CEO #greed #loblaws