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Arizona Iced Tea founder explains why he will never increase the $0.99 price of his tea:
“We’re successful. We’re debt-free. We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for their drink? Maybe it’s my way to give back."
"Imagine not chasing endless growth and squeezing your staff & customers endlessly. Imagine not chasing endless growth and squeezing your staff and customers endlessly"
What a concept..
