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Why the chicken? What began as a joke inspired by the commonality between the words “coop” and “co-op” turned into a serious discussion about chickens. The organizers were animated by the idea of a visual mascot representing the diversity, range, and quirkiness of artisans. Read the story behind our branding: blog.artisans.coop/blog/the-st…
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The Story Behind Our Branding (and Chickens!) | Artisans Cooperative
When it came time to develop the branding for The Artisans Cooperative, the working group of organizers approached the project creatively. In this post, we’ll tell the story of how we came up with our branding, including the intriguing chicken theme.Valerie (Artisans Co-Op)
