"How meat and milk companies are racing to ease your climate guilt."

washingtonpost.com/climate-env…

WaPo finally posted a modest critique of meat industry greenwashing.

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Under another new California law, companies also must disclose the emissions created throughout their supply chains, and the Securities and Exchange Commission is working on a similar requirement.

It all has big food companies rushing to show progress in cutting emissions, particularly after so many of them promised to zero out their net release of greenhouse gases — known as going “carbon neutral” — by 2050 or earlier, in alignment with the Paris agreement on global warming. In the backdrop is a contentious debate over how those companies should calculate their carbon footprints.

The fight has shifted to an obscure independent organization called the GHG Protocol, a group made up of corporations, scientists and environmental groups that writes accounting rules for greenhouse gas emissions that will guide what climate claims companies can make under new state laws.

Among the companies involved in determining when and how farming and harvesting methods can be used to erase the emissions impact of products like hamburgers and dairy are McDonald’s, Nestlé and the Global Roundtable for Sustainable Beef, to which meat giants Tyson Foods and Cargill belong.

The deliberations of the GHG Protocol, which is managed by the World Resources Institute and the World Business Council for Sustainable Development, are kept confidential. But discord spilled into public in the fall, following its publication of draft guidelines for farm and forestry emissions. Dozens of environmental groups and academics say the rules as proposed would allow companies to declare climate-unfriendly products such as lumber, paper, beef and milk carbon neutral — or even carbon negative — by making modest land use adjustments that don’t truly mitigate the emissions of those products.
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There's certainly going to be more and more tension due to these corporations trying to find better greenwashing, better methods of faking data, more sophisticated bullshit.

It's going to get a lot worse before they lose.

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